More than one in five marketers say their role has 10 more core responsibilities, according to a recent survey.

Learn how CMOs and marketing leaders can integrate compliance into marketing campaigns to reduce risk, streamline reviews, ...

What do companies that provide great customer communication excel at? What could companies do to enhance their digital ...

Discover how design systems reduce duplication, strengthen brand integrity, and empower global teams to build faster with ...

Marketing Content - Some 95% of professional services marketers say it's important that their organization’s content show up ...

Artificial Intelligence - Some 19% of workers say they now frequently use AI tools to take meeting notes, according a recent ...

Enterprise marketers struggle with fragmented AI initiatives. Learn how orchestration, governance, and integration frameworks ...

Artificial Intelligence - Catch up on select AI news and developments from the past two weeks or so. Stay in the know.

B2B marketers promoting specialized solutions to a specific, concentrated group of typically larger, enterprise prospects should consider implementing account-based marketing ( ABM)—if they're not ...

Which creative approaches drive brand impact on TikTok? To find out, TikTok and IPSOS teamed up to conduct a meta-analysis of 296 brand lift studies across multiple verticals. An infographic (below) ...

Consulting and commercial services firm Deloitte has the strongest B2B brand in the world, according to recent research from Brand Finance. The researchers calculated brand strength by looking at ...

People who engage with brands via social media demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services ...