Based on Emplifi’s “State of Consumer Branded Social Media Engagement” report, these twelve data points could help to guide ...

Emplifi's predictions are based on insights from the tens of thousands of global brands leveraging the company's social media marketing and customer care solutions NEW YORK--(BUSINESS WIRE)--December ...

Sprout earned the #1 spot in 40 of G2’s 2026 Winter Reports, including the Grid® Report for Social Media Listening Tools, Social Customer Service ...

Among major industry titles, The Drum appeared in 12% of the AI responses – placing us right behind Adweek (14%) and Digiday ...

WPP Media revised its full-year revenue projections upward by over two percentage points as areas like retail media and ...

The global advertising revenue is expected to grow by 8.8% in 2025, reaching US$1.14 trillion, with a 7.1% growth projected ...

Commerce media, which this year includes retail, travel and finance, is set to account for 15.6% of global ad revenue, ...

Incorporating AI into your marketing strategy will soon be table stakes. In fact, marketing professionals are already ...

The traditional 30-second commercial is now competing for budgets with concert sponsorships, pop-up activations, and fan meet ...

What do DreamWorks Animation CEO Jeffrey Katzenberg and former NFL quarterback and Hall of Famer Joe Montana have in common?

Key Takeaways AI visual content automation is projected to reduce enterprise creative production costs by 60-80% while ...