The B2B leaders outperforming peers in ROI aren't collecting more data; they're building smarter, connected ecosystems where ...

This approach gave us a roadmap grounded entirely in real user intent and actual performance signals. It helped us focus our ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Improve PPC performance across time zones with smarter ad scheduling, data-driven timing, and automation that reaches ...

An exclusive interview with Mukta Arya, CHRO APAC at Société Générale, on how AI is transforming HR, from recruitment to ...

Meet Guideline, a marketing intelligence platform that aggregates anonymized agency billing data to generate data-driven ...

Much of the conversation around AI in marketing has centered on creativity and media buying. Yet these are only the most obvious applications. The deeper story—one that many marketers are only ...

NEW YORK, Nov. 30, 2025 /PRNewswire/ -- Consumer365 has recognized Mailchimp as the Best SMS Marketing Service for 2025, ...

Uber has said its ad business is on track to generate $1.5 billion in revenue in 2025. It's hoping a new insights platform ...

This is why intuition isn’t the opposite of data; it’s the mastery of it. It’s what allows a leader to move beyond the safety of the numbers and find the courage to trust an idea that no data set or ...

In 2026 and beyond, I predict that more pharmaceutical companies will use AI in their HCP marketing workflows—namely, AI-driven precision targeting, content creation, content personalization and data ...

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the ...