Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

Google is changing the way its Google Local Services ads work, which could affect millions of small businesses. Google Local Services ads run locally and are a big way that small businesses market ...

Google is the clear leader in the digital ad industry. Search drives a majority of its revenue. Demand for advertising should continue to fuel its growth. Digital advertising has proven to be a highly ...

Brands that have built success on Meta’s ad ecosystem have mastered the art of the thumb-stopping creative. However, as competition heats up and audiences saturate one PPC platform, acquisition costs ...

We’re all now used to the way online ads work: You have a quick look for a new watch one day, and then ads for watch deals follow you around the internet for weeks. It feels like an obfuscated, ...

Alphabet (NASDAQ: GOOGL) (NASDAQ: GOOG) is the world's biggest advertising company. It established itself as the industry leader largely due to the strength of Google Search, which has a monopoly-like ...