You want to make the best strategic business decisions you can. Targeted research helps provide the right data to do that. There are two ways to approach business research: the quantitative approach ...

Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

A quantitative analyst uses mathematical models to review data, draw conclusions and make recommendations for businesses and investment firms. Their skills enable them to help retailers decide what ...

Quantitative data is information that has been procured through telephone or mail surveys, where the sample size is relatively large. Quantitative data is more reliable in predicting future consumer ...

Quantitative investing is an investment process in which securities are chosen based on defined rules. Conventional active management involves a team doing security-specific research: modeling company ...

Quantitative analysis is a branch of financial analysis that focuses on using data and mathematical techniques to inform investment decisions. Harry Markowitz pioneered modern quantitative analysis ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Quantitative data only goes so far. To understand your customer's emotional needs, thick data gets to the source. In today’s data-driven world, marketers amass immense amounts of customer information ...