Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest customer segmentation study for a warehouse logistics company. The client, a ...

Based on research insights, global research and advisory firm, Info-Tech Research Group, advises that marketing campaigns should move beyond broad reach to directly engage and resonate with an ...

Arista Networks pushed further into the security market with group segmentation and a zero-trust framework. The COVID-19 pandemic, and resulting shift to remote work, has made zero-trust security ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Other banking companies are also looking closely at segmentation. For example, Citigroup Private Bank already has a group that targets law firms. Wachovia has hired Peter Haugh, who had been the Citi ...

Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a ...