From changes in data availability, to the growth of new platforms, to shifting customer behavior, digital advertising today isn’t what it was just a few years ago. This series of articles will tell ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t wishful ...

Brands can expect more targeted ads closer to the point of sale as generative artificial intelligence (GAI) continues to roll out at Google and Microsoft, according to insights from Insider ...

Mastering the search term report can dramatically improve targeting, cut wasted spend, and reveal what real customers are ...

When you think of Google, what comes to mind? Search engines, smartphones, email, cloud storage — perhaps even self-driving cars. But beneath its impressive portfolio of products and services lies the ...

Capturing intent at the precise moment consumers are ready to take action has always been the goal in search. But there’s value – and real payoff – in influencing that intent before the search even ...

Global advertiser spend on search marketing is expected to be robust this year, despite a broader digital ad market slowdown, according to recent research from WARC. The report was based on ...

What Is Search Engine Marketing (SEM)? Search Engine Marketing, often abbreviated as SEM, is a form of digital advertising that aims to increase a website’s visibility on search engine results pages ...

Alastair Kane Search Marketing, a specialized search marketing consultancy serving B2B companies, announces its strategic emphasis on AI-adapted SEO strategies as businesses navigate the rapidly ...

Search marketing is a unique aspect of digital marketing in that it requires multiple skills and “hats” to wear if you want to have a person or team manage it from end to end. SEO, especially, ...

As Apple expands its advertising business, the company has renamed its former "Apple Search Ads" to "Apple Ads," reflecting the expansion of ad placement. Previously, when a business bought ads on the ...