Quantitative business research focuses on quantifying behaviours, opinions, trends, and other variables by collecting and analysing measurable, numerical data. It answers questions related to “how ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

We need to put in another order for some more t-shirts. Shall I just get the same as last time? Or we could get something different. Maybe even see what our customers think. Let's do some market ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

This content is produced by a publishing partner of Open Mic. Open Mic is the self-publishing platform for the marketing industry, allowing members to publish news, opinion and insights on thedrum.com ...

The markets: U.S. stocks had a calm day yesterday with the S&P 500 closing up a smidge at 5,836.22. Context: That’s still 1.5% down YTD. Futures were up 0.5% this morning at 5,905.25, pre-open. Stocks ...

Traditional open access repositories are designed for sharing quantitative data. But what about qualitative data – non-numeric information and concepts such as case studies or interview transcripts?

ABSTRACT The benefits of short-term (1–6 h), distributed quantitative precipitation forecasts (DQPFs) are well known. However, this area is acknowledged to be one of the most challenging in ...