Remember when “mobile advertising” just meant “banner ad”? And banner ads were aimed at no one in particular? Sure, brands could target certain handsets or carriers, but for the most part, mobile ...

Mobile advertising has come a long way. While the first SMS message was sent in 1992, it took eight years before anyone cottoned on to its advertising potential, with the initial SMS advert sent out ...

The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry. Why the need ...

Playable ads have proven to be a clear winner for mobile marketer needs in a new study from Liftoff, a growth acceleration platform for the mobile industry. The global study, 2022 Mobile Ad Creative ...

Ogury, the global technology leader in mobile advertising anchored in privacy protection, partnered with Lumen Research, the leading technology in attention measurement, to conduct a joint study to ...

NEW YORK--(BUSINESS WIRE)--Yieldmo, the design-driven premium mobile advertising provider, announced a partnership with Moat, the leading independent SaaS analytics and intelligence firm, to measure ...

With the experience from helping hundreds of marketers set up in-application mobile campaigns, the following tips from the front-lines are proven strategies that marketers can practice to ensure that ...

Skype, which is owned by Microsoft, has previously sold advertising space on Windows 8 devices and iPhones. In Australia, advertisers will now be able to run rich media ads for both Android devices ...

Mobile gaming advertisers spent much of 2025 in acceleration mode, fuelled by rising installs, surging creative volumes and a ...

A&E Network recently ran rich media ads in TVGuide.com?s mobile applications, helping to drive record ratings for its recently broadcast Bag of Bones miniseries. The ads for the miniseries, which ...

"It's extremely challenging for advertisers to even show an ad to potential users not to mention the possibility of conversion" "Think of producing ads for mobile games as a mash-up of knowing what ...

Ogury, a global technology leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while ...