To help webmasters understand how visitors interact with their sites, Microsoft has launched its new Clarity analytics tool in beta today. Set to rival the likes of Optimizely, Google Optimize and ...

When Microsoft purchased the web analytics firm DeepMetrix last year, it was clear that Camp Redmond was looking to offer a product similar to Google Analytics. Over the last year, the DeepMetrix ...

Part 1 of this series explores the technologies behind analyzing customer behaviors. Part 2 looks into the tools of business intelligence and Web analytics. Business “intuition,” popular in the days ...

Here is a quick review of 10 of the most popular web analytics tools to help you decide which one will work best for you. In a recent post, the good folks at iSpionage reviewed the importance of using ...

When considering the different web analytics tools that your business requires, the plethora of available options can be overwhelming for businesses that may not understand how to use them. And that’s ...