Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can get by with a half-dozen sheets. Refer to it at ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

Customer insight is the process of analyzing sales and marketing data to gain a better understanding of customer behavior. Customer insight can help you understand why and how different types of ...

Running a restaurant involves more than just managing the day-to-day operations of the establishment. Marketing is also an important part of your operations plan; if people don't know about your ...