Google has added generative AI (GAI) capabilities to Asset Studio, a creative tool that lets advertisers generate, edit, and turn images and videos into assets for ads, as well as review content ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform — a move that brings Display closer to the visibility ...

Google announced a number of new Google Ads enhancements or updates to Performance Max campaigns, some we already covered and some are less search specific. The search ads news that are new are ...

Google Ads users are spotting a new “Video” option in the Assets section, marking a potential shift in how advertisers manage and integrate video content. Why we care. This update could signal ...