CGA by NIQ has released new insights from its 2025 Channel Strategy Study, offering a sharper view into how Americans drink ...

Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Businesses are moving towards a unified customer experience, leaving behind fragmented multi-channel approaches. Experts at the ETBrandEquity CX+ Summit 2025 highlighted that customers expect seamless ...

SAN FRANCISCO / MUMBAI, Aug 12, 2024 - (JCN Newswire) - - CleverTap, the all-in-one engagement platform, today released its market research report on "Unraveling the Cross-Channel Marketing Strategy".

In what VMware’s global channel chief Jenni Flinders calls a “game-changer,” VMware has created a brand-new partner program that will redefine how the vendor interacts and conducts business with the ...

French entrepreneur Clément Reisky has built an art distribution model that works in complete contradiction with traditional ...

Covid-19 has reframed many of the thorny issues of channel conflict. Retailers, distributors and manufacturers, who each want to own the customer, have seen the pandemic erode some longstanding ...

With everyone social distancing and spending more time at home due to the Covid-19 pandemic, marketing through a variety of channels is vital to a company’s success. A robust omnichannel marketing ...

We asked the honorees of the Channel Chiefs 2020 list to shed a little light on the market forces that are shaping their company’s channel strategies right now. Here’s what they had to say.

In this article, we’ll explore one of the most well-known and widely used indicators in the trading world: the Price Channel. We’ll dive into how this technical analysis tool works and how it can be ...