SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

SAP has always been a leading provider of CRM software. However, SAP’s strategy has shifted toward a software-as-a-service (SaaS) model through which it plans to close the gap between its offerings ...

In this piece, I evaluated two enterprise software stocks, Salesforce (NYSE:CRM) and SAP (NYSE:SAP), using TipRanks' comparison tool to determine which is better. Salesforce offers cloud-based ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

SAP moved on two fronts Tuesday to update and expand its software portfolio, unveiling a new suite of cloud-based CRM applications that incorporates technology from several recent acquisitions and a ...

The demand for cloud-based customer support solutions has burgeoned during the COVID-19 pandemic, as it resulted in many organizations embracing the work-from-home culture. According to a Fortune ...

SAP SE (NYSE:SAP), the Germany-based software giant, has been performing well over the last couple of years, with its stock gaining over 50% during this period. The company’s revenue has grown at a ...

SAP CEO Bill McDermott is aligning his company behind a next-gen CRM platform that will take direct aim at Salesforce. Details about this effort are scarce--at least until SAP Sapphire in June, but ...

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

SAP CEO Bill McDermott stated “we will not waver or bend till we have taken over the CRM market” at the supplier’s annual Sapphire customer conference in Orlando, Florida. Dubbed C/4 Hana, the ...