SAP is tying the HANA in-memory database to its CRM (customer relationship management) software and other applications, creating a package that will “allow organizations to revolutionize the way they ...

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

Every brand has its own version of the perfect customer. For most, these are the brand advocates that purchase regularly and frequently, take advantage of promotions and special offers, and engage ...